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Print Media
The print media is composed of newspapers both national and regional vernaculars, different… fashion lifestyle or Inflight magazines, and other publications. The print media is an effective way to alert the mass public awareness and builds local credibility. The media reaches a broad audience of readers on a daily basis.
Radio Channels
One of the primary advantages of radio is its extensive local reach. Unlike digital platforms… One of the primary advantages of radio is its extensive local reach. Unlike digital platforms that require an internet connection or specific devices, radio is accessible to many people, including commuters, office workers, and homemakers. Radio stations have established loyal listenerships over the years, allowing businesses to tap into a dedicated local audience that tunes in regularly.
Hoardings and Bus Shelter
Advertising on bus shelters has several benefits for businesses trying to improve their… exposure and influence the opinion of consumers. These advertisements are put in high-traffic places to be seen by as many people as possible. This makes the brand more well-known and reaches a larger audience. Bus shelter advertising is a relatively simple concept. This refers to promotional and marketing content that is published on bus stops and station nationwide, with a view towards targeting commuters as they go out about their daily business.
TV Channels
India’s TV advertising market recovered rapidly from the covid-19 pandemic… downturn, with revenue expanding 19.0% in 2021 and 11.9% in 2022 to reach $4.7 billion. Traditional marketing still works for reaching enormous numbers of people at the same time. But what needs to be considered is the cost of traditional marketing versus its potential benefits to avoid overspending.
Cinema Branding
In-cinema advertising refers to the on-screen and off-screen… and off-screen branding that consumers see in theatres – usually seen as a short audio-visual advertisement before the film starts and as posters in the refreshments areas of cinema halls etc.
Branding Through OTT Platforms
OTT marketing strategy involves creating personalized… content and advertisements that resonate with the target audience. The use of OTT platforms allows marketers to reach their audience through multiple channels, including mobile devices, smart TVs, and laptops.OTT (over-the-top) advertising is advertising delivered directly to viewers over the internet through streaming video services or devices. Different OTT platforms includes Zee5, Hotstar, Voot, Jio Cinema etc.